PLAN/B
Clothing touch-up spray · 100 ml

Plan B. For the sweat mark you didn't plan for.

A pocket-size clothing touch-up spray intended to help reduce the appearance of fresh, visible sweat marks on the clothes you are already wearing.

Free pouch with every pre-orderShips with the first batchWorks on all fabrics
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How it works

Spray. Blot if needed. Let dry. Carry on.

Made for fresh, visible sweat marks on the clothes you are already wearing. Works on all fabrics.

Not antiperspirantNot deodorantNot a laundry stain remover
Illustrative application · 15–20 cmPlan B sprayed lightly onto a fresh sweat mark under the arm of a grey t-shirt
1
Spray lightlyHold 15 to 20 cm from the fabric. One or two light passes over the mark.
2
Blot if neededIf the area looks wet, press once with a tissue. Do not rub.
3
Let dryGive it a moment before you carry on. Exact drying times publish after testing.
/
Carry onBack to the meeting, the dinner, the photos.

For moments like these.

Not a body problem. A timing problem.

Plan B on a desk with wallet, keys and pen
Warm commuteImportant meeting. Same shirt.
Hand lifting Plan B from a leather holdall
AirportStraight to dinner.
Plan B in the inside pocket of a charcoal blazer
CeremonyPhotos in ten minutes.
Plan B in a kit bag side pocket
Lunchtime runAfternoon at the desk.
Plan B cap top, debossed B with champagne slash
Camera onIn five.
Hand reaching for Plan B in a leather bag by lamplight
Second dateFirst impression, still.

Works on all fabrics.
No exceptions.

Cotton, polyester, blends, silk, wool, linen, leather and technical membranes. Patch-test a hidden seam if you want to be sure.
CottonShirts, tees, dressesWorks
PolyesterTraining and performance wearWorks
Cotton–poly blendsMost everyday shirts and polosWorks
Silk, wool, linenLeather and technical membranes tooWorks

100 ml. Matte black.
Says what it is.

Clothing touch-up spray, printed on the front, the back and the box. The name is the joke. The label is not.
Plan B bottle on a warm grey studio groundThe bottle · 100 ml
Plan B bottle beside its open carton and instruction insertWhat arrives · bottle, carton, insert
Cap top with debossed B and champagne slashCap
Back of the Plan B bottle showing directions and cautionBack label · directions on the bottle

Prevention happens before.
Laundry happens later.

Plan B is for the part in between. Different jobs, not a better version of any of them.

Plan B bottle on a split black and off-white ground
Use antiperspirantA different job. That is prevention, on the body. Plan B is for the clothing you are already wearing.
Use deodorantA different job. Plan B is not an odor treatment.
Change clothesThe best option, when you have one. Plan B is for when you do not.
Reach for a stain penMade for food and drink. Plan B is made for fresh sweat marks, not stains in general.
Treat it in the washThe right move for old yellowing, later. Plan B is for right now.
Pre-order now · Three ways to carry it

“For when Plan A gets sweaty”

Reserve yours from the first batch. Every pre-order includes a free /B drawstring pouch. Free shipping on the 3-pack. Ships globally, 30-day returns from delivery.

2 × Plan B + free /B pouch 1 / 5

In the box

Pre-order. Charged now, ships with the first batch. Cancel any time before it ships. $4.95 flat shipping, free on the 3-pack. 100 ml clothing touch-up spray for fresh, visible sweat marks on cotton, polyester and blends. Not antiperspirant, deodorant or laundry stain remover.

Plan B? Exactly.

No. It is not an antiperspirant and does nothing on the body. It is for the clothing you are wearing.

No. It is not an odor treatment or body spray.

No. Set-in yellowing is a laundry job. Plan B is for marks that happened today.

All of them. Cotton, polyester, blends, silk, wool, linen, leather and technical membranes. Patch-test a hidden seam if you want to be sure.

100 ml, about the height of a phone and slimmer than a deodorant stick. It lives in a bag pocket or a desk drawer.

Ships globally. $4.95 flat, free on the 3-pack. 30-day returns from delivery.

Front and back of the Plan B bottle under warm light

Keep a Plan B in your bag.